AvtoVAZ demonstrated its vision of the development of the design of Russian cars.
In the framework of the first Moscow Biennale of Design, the design director Lada Steve Mattin demonstrated the example of the sedan and wagon Vesta, as well as the crossover XCode, about the features of the style of modern models of the brand. “As the proprietary DNA of the brand’s style, today we use the X-graphics-an emotional, contrasting design already embodied in tens of thousands of Lada cars, and caused a series of imitations among cars of other brands,” he explained.
As reported by Quto.ru, their projects of the car of the future were also shown by students of the Polytechnic Institute. In the work on the sketches they were assisted by specialists of the Moscow AvtoVAZ Design Studio.
Photo: RIA Novosti / Grigory Sysoev