Presentation of the new premium brand in Russia Genesis was held recently in the concert hall "Barvikha Laksheri Hall" on Rublevskoe highway. The event officially declassified strategy to exit novelties premium brand owned by Korean automaker Hyundai.
According to the presentation, Genesis is planning a period of five years (from 2016 to 2020 inclusive) to launch the sale of seven models. One of them – the flagship executive sedan G90 – was presented at a recent event. "This is the lever, which will pull up all the concern Hyundai Motors», – said automobile Vice President Manfred Fitzgerald.
Subbrand expects that by 2018 the market will also come out of L version of the G90, the G80 mid-size sedan, as well as a compact "chetyrёhdverka» G70. Then, in the 2019th in the sale must appear full-size crossover, and in 2020 – a mid-size crossover and sports coupe. Note Korean brand management views the Russian market as a "step" in the direction of Europe, it has already reported portal «autoND».
«Genesis to become a global brand, while remaining deeply authentic, that is – Korean, but the main feature of the Korean mentality is the search for harmony and its maintenance", – he said at the presentation, Manfred Fitzgerald. "Russian consumers of premium automobiles and extremely demanding, if we can expand sales of the brand in Russia, then will be able to anywhere," – said a company representative.
Recall, the official presentation of Genesis G90 was held in December last year in South Korea. The range of engines includes three flagship rear-drive motor: V6 3,3 T-GDI capacity of 370 liters. s., 315-horsepower V6 3,8 GDI and V8 5,0 GDI, which delivers up to 425 liters. from. All engines are equipped with eight-speed automatic transmission. Buyers also optionally available all-wheel drive N-TRAC.