Famous sportsmen and showbiz stars took part in a new advertising campaign organized by the International Automobile Federation (FIA).
Thirteen celebrities took part in the action called “Golden rules of safe driving”. Among them – world champions “Formula 1” Fernando Alonso and Nico Rosberg, Williams pilot Felipe Massa, three-time world motorcycle racing MotoGP Mark Marquez, tennis player Rafael Nadal, singer Farrell Williams and many others. The photo of each participant of the action will appear on special posters, which will be placed along the roads, reports Motorsport portal.
On each poster the image of a celebrity will coexist with a simple appeal related to the observance of traffic rules. For example, Fernando Alonso will remind you of the need to fasten, and Nico Rosberg – to persuade never to get drunk behind the wheel. The purpose of the advertising campaign is to remind drivers about simple rules that can save life and health.
“In an accident killed each year about 1.25 million people, and 50 million – are injured we can not just sit and do nothing, knowing about these figures, -. Told FIA president Jean Todt -. Much can be achieved by simply following a few basic rules, which we described in our new advertising campaign. we want to be heard by more people around the world. to this end, we have invited a number of celebrities who can help us because of its popularity and visibility, as well as asked for Help the leader in locating the roadside Clam – the company JCDecaux “, – he added.
Previously, Jean Todt pointed out that in the absence of measures to combat the accident rate by 2030, deaths in road accidents may be the most common cause of death worldwide.